|The Sinceros -my most viewed image on Picfair|
Well, first the headline fact, I have yet to have had my second sale there despite my portfolio now numbering some 870 images. Am I giving up on them? Not at this stage and here is why.
Founded by former journalist Benji Lanyado in 2013 the site has gradually grown -both in the number of images available and the team itself. Very much a one man band at the start Picfair now has a number of people on its team which you can see on the "About" section of their site. Originally launched in Beta the site is now fully functioning as an image selling agency and received a substantial boost of investment last Summer (read about that here http://techcrunch.com/2014/06/08/picfair-raises-520k-to-take-on-getty-with-an-image-marketplace/ ). Ignore the "taking on Getty" headline -I'm pretty sure that they are not actually claiming that!
So what's great about Picfair? Well the two big attractions to me are firstly that there are no reviews to go through. You get the images online and for sale that you want, not filtered through somebody elses opinion or taste. Just like having your own photo selling site in fact. Secondly, and most importantly, you get to choose your own selling price and receive 100% of that amount (Picfair make their money by adding a percentage on top to the buyer -currently 20%).
This choose your own price feature does has its own set of issues, however. Firstly, some great photographers are setting their prices really low. I have seen some stunning images being offered at little above the minimum allowed pricing of £1. This doesn't make it easy for those of us trying to get a reasonable fee for our images. Which leads to the second (big) issue -just what should you price your images at? All mine are at a standard £10 per image. Now for a small use on a blog that's a high price compared to purchasing from a Micro site. However, the standard Picfair license doesn't offer any variations so that £10 image could just as easily be used on the front page of a National newspaper.
Ideally, I'd like to experiment with different price points to see if that makes a difference to sales, however what Picfair currently lacks is a global price change facility (unlike FineArtAmerica where you can reset your entire portfolio pricing with one click). You can, of course, edit your pricing image by image but there is no way I am doing that 870 times! I could try just changing the pricing on some images but I am really loathe to set up a two tier system suggesting that "these are my best ones at £10 and this is a bit rubbish at £2".
So, for now I am persisting with Picfair. It is still fairly early days for them as a business and I see no reason why the site will not gradually attract more buyers -especially given the fantastic quality of many of the images being submitted. The batch upload is quick and efficient (and they now offer FTP on request to those that want that -I don't) so they do not represent a big demand on my time to keep uploading. Hopefully, I'll have some sales news to report in the not too distant future. Regards, David. EDIT: Click on the comments below for a response from Picfair :)
Pro's: Choose your own pricing/No reviews/Prospects for growth
Con's: No global price change/ Uploading no longer works on IE9 (a minor gripe and maybe just me)